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Robert A. Heinlein, one of my favorite authors, has 5 rules that he gave at the Navel Academy to the midshipmen way back in the 1960s. I’d like to share that with you because it totally applies to artists of all sorts.

First,  you must create art. This eliminates 50% of people that want to be artists – most dream but don’t act. Action is the way to success. If 100 people want to be an artist, 50 will be left because they’ll actually create salable art.

Second, you must FINISH a piece of art.  You can’t just have stuff started and sitting around your studio. You must actually produce a finished piece. Drop another 50% – only 25 people will actually finish a piece of art.

Third, you must eventually call it “done.” You can’t tweak forever, you can’t have excuse after excuse why you’re not better than <insert famous artist here>. Drop yet another 50% – only about 12 people will actually stop giving excuses and call their masterpiece “done.”

Fourth, you must bring your work to the public – submit to a gallery, create a website, sell on eBay, whatever. You have to get it out there.  If you don’t put it up for sale, you won’t sell it. We’re down to 6 of the original 100 now.

Fifth, you must persist. Your first piece of art might not be very good, but you must persist. It has been said that your first 1000 pieces of art will just plain stink. So what? Hurry up and get your first 1000 out of the way! This leaves 3 people that might actually have some tenacity.

Sixth (and this is my addition), you must try AGAIN. You must produce more art. This will leave about 1 person that gets this far. So we have 1/100, or 1% of people, that will get this far.  1% of people! So next time you’re rationalizing why you can’t make it out to your studio, think of this – if you don’t, you’re part of the 99% of people that will never succeed as an artist! Dont’ do it to yourself – get out and start pumping out the paintings!

About a year ago I did a commissioned portrait for my wife’s friend’s 30th birthday. It’s a portrait of her two daughters: phillipskids3.jpg

It’s a good likeness and she was very moved when she saw it. In fact, I think it will hang in their living room for a long time to come. But I digress.

The point here is this: when I showed this to some people at work (I work at a major tech company in the Sacramento area), one of the ladies I work with said that the high-end portrait photography places are outrageously expensive but she knows lots of people that pay the exorbitant prices. I said that I would price this at about $800 if this were my full time job – it was about 28 hours of work – and she said, “I’d pay $800 for that.”

What?!

That’s right, the market is out there, you just need to TELL PEOPLE that you’re an artist – or at least impersonating one – AND how much your art costs. So now I tell everyone that I’m an artist and I have my URL in my email signature. I also have a business plan that’s about 30 pages long – and growing, because I’ve yet to add the 10 pages of handwritten stuff to my digital version on Google Docs. This blog is a big part of that business plan – and it’s really helped me to kick myself in the butt and get involved with my art again. Even if it never makes one red cent, I don’t care because I’m extremely happy that it’s done more to motivate me than anything in the last 15 years.

The portrait is very good, although I see my mistakes, the most notable one being that I should have both simplified and also pushed the darks – but I was working from a poor photographic reference (it was a surprise gift) with flash photography wiping out the details and flattening the features, and I was approaching my deadline (her birthday, a hard stop) so I left it as-is and she was very, very pleased with it, which made me very happy.

Is there an $800 portrait in your future? Or an $8000 portrait? I think there is in mine, I just have to start pushing for it again.